Hi, I’m Dave.

Main Street Logic is me: one developer who builds practical software for small businesses and sticks around after it ships.

Dave Tashner
Dave Tashner, founder

Why I started Main Street Logic

I started Main Street Logic with a simple idea: small businesses shouldn’t have to figure out technology alone. Too often I saw local businesses stuck with outdated systems, paying for software they didn’t need, or missing chances because nobody had shown them what was possible.

I began by helping a few businesses in my own community. Word spread, and it became clear there was real demand for technology help that speaks the language of small business owners: plain answers and practical fixes instead of jargon.

Today I work with small businesses across the country, helping them make sound technology decisions that save time, cut costs, and leave room to grow.

How I work

  • I listen first

    Every business is different. Before I recommend anything, I learn how your days actually run, what gets in the way, and what you can spend.

  • I keep it simple

    Technology should make your day easier. I favor tools that are easy to maintain and that your team will actually use.

  • I think long-term

    I’m not here to sell you something and disappear. I stick around, keep things running, and help you plan what comes next.

  • I stay honest

    If you don’t need something, I’ll tell you, even when the right answer is to change nothing.

Where I work

I’m based in Central Virginia. Most of my work happens remotely, so I can help your business wherever it is.

If you’re nearby, I’m glad to meet in person when it’s useful: walking through your shop or office often shows me more than a call can.

Let’s see if I can help.

Tell me what’s slowing your business down. The first call is free and takes 30 minutes.